OMG!! If you want to run a successful promotion, simply have customers pay their child's age! This is the current situation at Eastland Mall (7/12/18)

Here's the full statement from their website:

Please be aware: Based on the unprecedented response to our Pay Your Age Day event in our early opening stores, we are experiencing significantly longer than expected lines and large crowds. Local authorities are requiring us to limit the lines and crowds due to safety concerns. We understand this is disappointing, we are working to address the situation, and we will be reaching out to our valued Guests soon.

Check out the line! Photo credit: Alyssa Schnautz

And the lines inside the mall, look like Black Friday!

Hundreds of shoppers waiting for Build A Bear to open! Photo credit: Alyssa Schnautz

Check out the Build A Bear shopping experience!