What’s Diddy Up to Now?

You will either be completely shocked, or totally expect it...

Although Puffy hasn't said anything officially yet, Broadcasting & Cable Magazine is reporting that P. Diddy is preparing to launch his own cable channel.

Rumored to be called "Revolt," B&C expects the channel to be music video-intensive catering to an urban audience.  Expect the 'Revolution' 12/12/12.