Recording commercials is part the gig when you work in radio, and if you listen to this station (or any of our sister-stations for that matter), you've no doubt heard me on a fair share of the commercials we run. On a good day, I can do a quick practice read, then record the spot (that's what we call them in "the biz") in one or two takes. But not every day is a "good day", and I'll have a day like I had on Monday.

I had been assigned to record the spot promoting the Spring Into Summer Showcase with Leinkugel Summer Shady (register to win here, by the way), and more times than not, my mouth just did not want to do what my brain wanted it to. Not to point fingers, but the script was a little on the long side (I didn't write it) which required me to read a tad faster than normal which didn't help. It's not the first time that's happened and I usually don't have too much trouble in those cases, but for some reason, I just couldn't get it right.

After realizing it was going to be "one of those days", I grabbed my phone and an iPad and decided to film my agony for your amusement. Enjoy!

It should be noted that when we have a contest that all our stations promote, I have to cut a separate spot for each station.

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