Remember Man vs. Food, host Adam Richman would travel all over the country looking to take on food eating challenges that offered prizes and glory to anyone who completed them. It goes way beyond "can you finish this pizza in an hour?" But I'm not sure I ever saw Adam or current host Casey Webb take on a cereal eating challenge.
The new cereal is a partnership with Kellogg's and features crunchy chocolate puffs with rainbow sprinkles just like the snack cake they're inspired by.