This morning in news, we talked about a story out of LA about a guy who has started a social media movement known as #FitchTheHomeless to protest recent comments made by the CEO of Abercrombie & Fitch. Do you support this social media movement or is it exploiting the homeless?

The digital world was set on fire when Abercrombie & Fitch CEO Mike Jeffries recently went on record, saying that A&F is for "the cool kids." That fire has now grown from a backyard bonfire to a full-blown California wildfire with people everywhere evacuating their closets of their Abercrombie & Fitch clothing.


A guy by the name of Greg Karber,  has taken particular offense to the recent comments by Jeffries. In fact, Karber has launched his own socioeconomic attack on Jeffries and his clothing company, encouraging people everywhere to empty their closets of Ambercrombie & Fitch apparel, donate it all to the nearest homeless shelter, and then share the experience through social media with #FitchTheHomeless.


Some in the world of social media are celebrating Karber as some kind of social genius activist, while others are knocking him for exploiting the homeless to degrade a company that has already made a mockery of itself. My question to you is, which side of the social media fence are you on?


Watch Karber's video now: