Chance the Rapper Is Reportedly Turning Down Tens of Millions to Stay Independent
It isn't exactly news that Chance the Rapper has likely turned down millions of dollars from record labels wanting the indie rapper to sign with them.
After all, Chance's Coloring Book literally changed the game— as the Grammys for the first time ever allowed a streaming-only project to be nominated for an award. He took home three last Sunday night. Grammys aside, Chance is hip-hop's golden boy right now, an innovative artist with the music and industry acclaim to back up his independent career.
However, major labels are now reportedly upping the ante, offering the Chicago artist tens of millions as a signing bonus, according to sources. The New York Post claims people close to Chance say that since his notable performance at the Grammys, labels have been calling left and right-- but Chance isn't buying.
"He was turning down $5 million advances before, and now it’s like $10 million," a source told the Post. “He may do something with Apple, but not a label per se … He is going to remain independent.”
And why would he sign to a major, especially when he's raking in the dough as an independent without all of the major label complications and obligations? He's previously said that he's staying independent because he simply makes more money as indie off of merchandise and tours. It's a concept that other super popular hip-hop artists have noted, namely Run the Jewels, who also release their projects for free and clean up on the back end through sold out tours and merchandise.
At any rate, look for Chance to continue his maverick tendencies, and keep flying solo.