Victoria’s Secret Marketing Results in Outraged Parents
Ever since Victoria’s Secret introduced their line, PINK, girls of all ages have gone crazy for it. Whether it’s the bright colors, comfort, or maybe even the label itself that keeps their prodocts flying off the shelves, I dont think I know a single female that doesnt own something from their line.
Recently, their marketing towards the teen/tween aged girls for the Spring Break themed campaign called “Bright Young Things” has outraged some parents. Some of the collection includes underwear that display the words “Call Me” and “Wild” in areas that most would consider inappropriate for such young girls.
Company executive, Stuart Burgdoerfer, was quoted saying, “When somebody’s 15 or 16 years old, what do they want to be? They want to be older, and they want to be cool like the girl in college, and that’s part of the magic of what we do at Pink,” according to Business Insider.
As you can imagine, this didn’t sit well with some parents. So naturally, these parents started a Facebook campaign called Dear Victoria’s Secret: Pull “Bright Young Things.”
Allthough this entire fued was started over Victoria’s Secret trying to market inapropriate clothing to such a young demographic, a company spokesperson claims that ‘Bright Young Things’ is honestly just a slogan used to market the upcoming college spring break tradition.
Here is a look at one of the advertisements that has parents upset. What do you think? Do parents have a valid reason to be requesting that “Bright Young Things” be pulled, or are they overreacting?