I know EVERYONE heard of the cinnamon challenge where you have to eat a spoonful of cinnamon without gagging, coughing, or spitting out a cloud of dust! Well, this guy says that the Cinnamon Challenge is too old and is for girls!

In this video, this guy decides to eat one of the HOTTEST peppers in the world and video tape it. He calls it the Pepper Challenge! Check out what happens after  he EATS this things. He goes from ALL MAN to 12 - year - old girl in minutes!

What was the craziest thing YOU'VE ever done for attention?