The MTV Movie Awards Are Now the MTV Movie & TV Awards
The MTV Movie Awards are dead. Long live the MTV Movie & TV Awards.
In a sign of the changing times, MTV is expanding its annual awards show dedicated to cinema (an institution in the field for 25 years running) to also honor the best in the year from the world of television. And prior to this year’s show, which will air live on May 7 at 8PM, attendees will experience what MTV’s press release bills as “the inaugural ‘Movie & Television Festival.’” That will include:
Live musical acts, special guests and food will transform the area outside of The Shrine Auditorium into a massive, daylong party. The afternoon will culminate with attendees being treated to a front row spot for viewing celebrity red carpet arrivals for the evening’s main event. Ticketing details and a full list of performers will be announced at a later date.
“We’re living in a golden age of content,” said MTV President Chris McCarthy in a statement. “And great storytelling and characters resonate regardless of whether you’re watching it in a theater or on TV.”
MTV is by no means the only awards show to cave to popular whims and give out TV awards. The Golden Globes, for example, have been giving out TV awards since the 1950s. But it is telling that MTV, always a strong indicator of young pop tastes, has shifted their annual awards show dedicated to spectacle and celebrity on the big screen to also include TV shows. The host and nominees for the 2017 edition of the awards will be announced in the coming weeks.