Kat Challenges the #BoycottCoke Hashtag Over Super Bowl Commercial [OPINION]
After Coca-Cola’s commercial, titled “It’s Beautiful,” aired during Super Bowl XLVIII, social media broke out into a virtual boycott of the company. Find out why, and get Kat’s thoughts.
Here is the official commercial that aired during the Big Game that has caused such an outcry.
Now, here’s what got people in such a stink. The people in the video are singing “America the Beautiful” in multiple languages. Wait? What? Yes… because the commercial represents cultural diversity, people are tweeting #BoycottCoke.
If you are supporting #BoycottCoke, we need to talk. Here’s the thing. First of all we don’t speak “American” here in the United States. We speak English. It’s actually a language that was brought to this land from another land half way around the world. If we spoke the native language to this particular plot of land, you’d have to choose between Iroquois, Cherokee or any of the other native nations that were here before Ol’ Chris Columbus stumbled on this place we call ‘Murica. Oh! And Coca-Cola was invented in the 1800’s in Atlanta, Georgia by a pharmacist named John Pemberton. I bet that his ancestors came from another country and spoke another language. Just a hunch.
That being said, this is not the first time that Coca-Cola has used an international connection to promote their product. I present to you a commercial that debut 7 years before I was even born. From 1971, I’d like to give you, “I’d Like to Teach the World to Sing.” International diversity at it’s finest.
The only real difference between the two songs is that in the 1971 commercial, everyone was singing in English. However, the premise – unity regardless of race, religion or gender – is exactly the same between the vintage Coca-Cola commercial and the one that has created so much public outcry.
Take a look at some of my favorite tweets that call out the idiocy of #BoycottCoke and remember, Coca Cola is an international company and has been since
If you’re tweeting #boycottcoke because they celebrated the diversity of our country, look inward, YOU are what is wrong w/the US. Not them.
— @boopumpkins (@boopumpkins) February 3, 2014
#boycottcoke so if u’re gonna boycott do it because water is better 4 you. Our nation was founded on immigration. How do u think u got here?
— Mia Castile (@MiaCastile) February 3, 2014
Glad to see the #boycottcoke thing. That way we can clearly spot every bigot, racist and moron in the country & keep them from our kids
— Penny Kinsella™ (@feastorafamine) February 3, 2014
This is America. Racists have every right to #BoycottCoke. And I have every right to laugh and laugh and laugh at them.
— Jeff Fecke (@jkfecke) February 3, 2014
— Anthony Spadaccini (@novaanthony21) February 3, 2014
If you want to learn more about the history of Coca-Cola, take a look at this great video.