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Honda Releases Full Super Bowl Ad Featuring Matthew Broderick – [VIDEO]

Late last week, Honda Manufacturing released a teaser for their Super Bowl ad featuring Matthew Broderick reprising his role from the 1986 film Ferris Bueller’s Day Off. Apparently they were so happy with the end result, they released the full commerical online today.

The entire spot is basically a spoof on the film’s plot with Broderick faking illness in an effort to skip work and enjoy a day off using his slick Honda CR-V as a means to get from place to place. Playing off our love of nostalgia, the spot incorporates various lines and scenes from the film including the infamous parade scene which finds Ferris performing a rousing rendition of The Beatles “Twist and Shout” to delight of all in attendance. The updated version finds Broderick asserting himself into a parade taking place in the Chinatown district of whatever city the spot is supposedly taking place.

At the risk of swaying your opinion before you actually watch the commercial, I think this is a case where the end result doesn’t live up to the hype. I’ll admit the spot is cute and the concept is good, it’s not particulary funny which is usually the main thing I look for in my Super Bowl ads.

The video below is 2:25 seconds long. Seeing that companies are spending over $3 million for 30 seconds of air time during this year’s game, my guess is that this ad will be broken up and re-edited to make a few different 60 second commercials.

SPOILER ALERT: This is the full ad. If you’d prefer to be surprised during the big game on Sunday, then I’d advise you not to watch. However, you’ve already made it this far, so you might as well go ahead and see it. I’ll leave it up to you. Enjoy (or don’t)!

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