Contact Us

What Will It Take to Get Holiday Shoppers to Buy More? Discounts? Maybe

sale
rwp-roger, Flickr

Since a new survey shows more than a third of Americans have already finished their holiday buying, analysts say retailers need to cut prices to the bone if they want people to keep shopping.

About 32 percent of the 1,000 people surveyed by America’s Research Group said they finished a majority of their Christmas shopping in November, with 6 percent saying they were done by the first weekend of December. Another 28 percent of respondents said they’re now planning to take a break from shopping.

America’s Research Group President Britt Beemer said, “Many, many consumers, when they got those early bird specials on Black Friday, decided that that was going to be the big purchase for their family … [So now] there is very little retailers can do unless they really have some incredible sales.”

Despite the nation’s economic woes, the National Retail Federation reports sales during the Black Friday weekend reached $52.4 billion, and the group predicts holiday buying this year will be up 2.8 percent over the number seen in 2010.


[Reuters]

Best of 106.1 KISS FM

Recommended For You

Around the Web

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to http://1061evansville.com using your original account information.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for KISS-FM VIP Club quickly by connecting your Facebook account. It's just as secure and no password to remember!

Sign up to have exclusive KISS-FM VIP Club contests, events, coupons, presales, and much more delivered to you for FREE.