When it comes to gift giving, especially for people with particular tastes and styles, should you run the risk of buying a gift that they might not like?

Instead of spending endless hours walking around the mall debating over a sweater or jewelry, and with more and more people shopping online these days, gift cards seems to be the safest way to go!

According to economists, giving a gift to someone that don't actually want, diminishes it's value considerably, but giving someone the opportunity to select their own gift allows that gift to retain long term value. Say you paid $100 for a sweater that the person you're giving it to wouldn't pay $10 for - immidiately that sweater has lost $90 in value!

So help keep the economy strong and be a better gift giver this year by giving gift cards!