Butterfinger Wages War on Reese’s Peanut Butter Cups – Will You Try the New Candy?
Wednesday, Nestle released plans for a new candy in 2014 – which might rival the heritage 90-year-old candy, Reese’s Peanut Butter Cups. Nestle executives feel that the new candy, Butterfinger Peanut Butter Cup will be so successful, they have purchased a Super Bowl ad – the first ever in the company’s history.
Hershey, Reese’s Peanut Butter Cup’s parent company isn’t worried though. According to US Today,
Reese’s is one of America’s most beloved brands,” says Anna Lingeris, senior manager of brand PR and consumer engagement at Hershey. She says its sales topped $1.5 billion last year, making it the top-selling confection brand. No other domestic candy brand topped $1 billion in sales last year, Nielsen reports.
While I’ve always appreciated Butterfinger, Reese’s are a favorite for me. It’s hard to improve on perfection – Reese’s are awesome and I don’t think you can make them any better. The downfall of a Butterfinger is when it gets all packed into my teeth so if they can figure out how to to eliminate the crispity crunchity it might be worth trying.