Budweiser 9/11 Tribue Commercial That Aired Only Once and Melissa Awesome’s 9/11 story
In my advertising class last semester my teacher told us about this Budweiser commercial, and I figure since it is September 11th, it’s an appropriate day to watch it. I’ve watched it about three times today, and every time it just gives me chills. Budweiser made this commercial and aired it only once during the Super Bowl in 2002.
Budweiser aired the commercial only once as a tribute to those lost, and the families affected by the terror attacks of 2001, and not to make money off it.
I’d say they did a pretty effective job of capturing the heart of America, with the small town, plus the beautiful and iconic Clydesdales. It’s just a really well done, and beautiful commercial. I mean 11 years later, we’re still talking about it. Well done Budweiser.
Budweiser also remade the commercial and aired it during this past Super Bowl for the ten year anniversery of 9/11, they also only aired it once. You can see that one here:
Ryan O’Bryan made a great post about where he was on September 11th, 2001. So I thought I would go ahead and add to this where I was on that day.
I can still remember walking into Sharon Elementary School where I was in 5th grade, in Mrs. Taylors class (she was the bomb diggity!) and I remember her and another teacher discussing whether or not they should turn on the TV’s or not. I had no idea what they were talking about (this was wayyy before smart phones and twitter) so I was pretty confused. I remember sitting at my desk, and after the morning announcements Mrs. Taylor told us that something huge was happening, that we would remember and that would impact us for the rest of our lives, and she wanted us to see history in the making.
She turned out the lights, and the other teacher next door brought her class in and we watched the news. I kept seeing the replay of the first plane hitting the tower, and I had no idea what it meant. This was before they realized it was a terrorist attack, and when they were still thinking it could possible be an accident. Then we watched, live on television the second plane hit the second tower. Being 11 years old and seeing something like that made no sense. Watching the people running down the streets it was overwhelming and scary.
I remember I missed the first tower fall because I was out of the room, but I did catch the second one fall right there live on television. The clouds of smoke and debree that engulfed the city and watching people running from it, it was terrifying, and I wasn’t even there. People were pulling their kids out of school left and right. I stayed in school that whole day, but I remember coming home from school and watching it on TV at home, I was completely enamered with what was going on.
I remember when my dad got home from work, he and my mom loaded my brother and I up in the car and we went to the gas station. We sat in a line of traffic for like 30 minutes, and watched them change the price of gas two different times. Both my parents filled up their gas tanks, and my dad had brought with him all the gas cans he could find at our house and filled those up too.
It amazes me that even at 11 years old how much I actually did understand about what was going on that day. I know there was still a lot of stuff I didn’t understand, but I felt like that day my entire class grew up just a little. I can’t thank Sharon Elementary enough for allowing us to have the TVs on all day, it was really a day that changed America forever. Now you can’t even hear the words nine-eleven or September eleventh without thinking of that day.
Where were you when the 9/11 attacks happened?