Best Commercials of Super Bowl 45
For a football fan like myself, you watch the Super Bowl even if your team isn't playing (maybe next year Colts) because it's that last football game until the Hall of Fame Preseason Game (Aug. 6th, 2011 - MARK IT DOWN!). But that's not the only reason you watch.
You watch because you know that companies around the world have spent more money than you and I will make in a lifetime for 30 seconds of public airtime, hoping that you and I will spend the money we work hard to earn on the product they're trying to sell.
I have to admit that overall, I wasn't "super" impressed by this year's "super ads". There were a few good ones, which I'll get to in a minute, and there were some not-so-good ones. Honestly though, even if I enjoyed a commercial, it doesn't necessarily mean I'm going to rush out and buy a product (sorry Volkswagen & Audi!). If I'm not in your target demographic, more times than not, you're not going to get my money. I don't care if you offering me a free steak dinner and two-hour massage.
With that being said, I give you my picks for the best commercials of Super Bowl 45 (in no particular order):
Volkswagen: The Force
I've always been a big fan of the Star Wars franchise. I had a ton of the action figures growing up and have the original trilogy on DVD which I can now share with my 6 year old son so maybe that makes my opinion on this particular commercial a little biased. Regardless, I think this spot was really well done and entertaining.
Chevy: Lassie Truck
Even though the show Lassie had come and gone long before I was born, I thought this was a creative take on showing what all the Chevy Silverado can do.
Chrysler: Imported from Detroit (featuring Eminem)
Think about this, a 30 second commercial for Super Bowl 45 cost a company 3 million dollars. That's a 3 followed by 6-zeros for a 3 followed by 1-zero's worth of airtime. This Chrysler spot is 2 MINUTES LONG! Good to see the car company's spending that stimulus money so wisely. In all honesty, it is a good spot and nice to see a company looking to instill confidence back into a community (Detroit, MI) that has been reduced to a shell of it's former self after the economy tanked. And how about Eminem? Not only appearing in this commercial, but also a spot for Lipton Brisk Ice Tea? Does this make him a sell-out? Feel free to post a comment below.
Best Buy: Justin Bieber & Ozzy Osbourne
Whether your knees buckle just a the mere mention of his name, or you can't wait for the day when he appears on Celebrity Rehab, you have to give Justin Bieber credit for being so willing to poke a little fun at himself. And I don't care how old or senile he gets, Ozzy is just a genuinely funny guy.
You can't go wrong with slapstick comedy. An unexpected fall, a slap in the face, or running into a pole when you're not paying attention will almost always guarantee a laugh. Another good example, Roseanne getting leveled by a swinging log.
So there you go, my 5 picks for the best ads from this year's Super Bowl. Am I off base? Did I leave one out? Feel free to comment below.