A New Era is Dawning in the World of Toys for Girls: Meet GoldieBlox [VIDEO]

Who says little girls have to play with dolls? Let them play with machines!

By machines, I'm talking about machines of science & physics... We're talking build a better mousetrap - creating a machine from moving parts that solves a problem or performs a task. Mom & dad, step away from the dolls this holiday season and get your girls something more... empowering! They don't need another tea set or another frilly baby doll. Get them some toys that will teach them science! And while your at it, don't forget to invite me over to play! My super-geeky-nerd-side loves stuff like this! Meet GoldieBlox:

We're GoldieBlox, a toy company out to show the world that girls deserve more choices than dolls and princesses. We believe that femininity is strong and girls will build the future — literally.

Our founder, Debbie Sterling, is a Stanford engineer who decided last year that girls need more choices than the pink aisle has to offer. She developed GoldieBlox, an interactive book series + construction set starring Goldie, the kid inventor who loves to build.